Thinking Ahead was an digital invation conference for Suncorp Group held by GPY&R. The purpose of the event was to share digital innovations and to facilitate a discussion around the roll of digital thinking within in the Suncorp portfolio. GPY&R hoped to find an opportunity to flex their digital muscles while providing one of their biggest clients with cutting edge thinking. The breif was to create an event identity that felt forward thinking and 'digital' while also creating excitement around the possibilities for the future of Suncorp Group.
This Identity was created arouth this idea of hidden possibility and the old addage 'a rising tide floats all ships'. A suite of custom motion graphics and typography was created that existed over digital platforms, print and video.
